ENTERPRISE SOLUTIONS
Big firm quality. Small firm attention.
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ENTERPRISE SOLUTIONS
TALENT ACQUISITION
TECHNOLOGY EXPENSE MANAGEMENT
(TEM)
SALES / ACCOUNT MANAGEMENT CONSULTING
(SMB / SME)
MARKETING
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We all know the pain when a once-reliable pipeline of top candidates suddenly dries up—or worse, floods with unqualified applicants. Our services will help you build and execute a strategic hiring system designed to consistently attract, engage, and retain top performers. We’ll show you how to define ideal candidate profiles, optimize sourcing strategies, strengthen employer branding, and streamline the path from application to offer—so you’re never left scrambling to fill critical roles again.
TALENT ACQUISITION
IDEAL CANDIDATE MAPPING
We’ll help you define who you need, where they are, and what motivates them to say yes to an offer.
BRAND-DRIVEN OUTREACH
We’ll help you craft compelling and authentic messaging that attracts the high-caliber talent on repeat.
HIRING PIPELINE DESIGN
We’ll help you build a scalable, structured interview and selection process that converts.
QUESTIONS WE CAN HELP YOU ANSWER:
How can I consistently attract high-quality candidates?
Where are the biggest leaks in my hiring funnel—and how do I fix them?
How can I reduce time-to-fill without compromising on quality?
What channels and platforms should I be using for sourcing?
How do I improve offer acceptance rates?
How can I align my hiring strategy to support rapid growth?
How do I create an employer brand that stands out?
What KPIs should I be tracking to measure hiring performance?
How do I build a candidate experience that boosts conversions?
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TECHNOLOGY EXPENSE MANAGEMENT (TEM)
We’ve all felt the sting of ballooning software spend, underused tools, and invoices that seem to multiply like rabbits. Our Technology Expense Management services help you go beyond basic budgeting to uncover the Total Cost of Ownership across your entire tech stack. That means factoring in hidden costs—like implementation time, training, internal support, integration overhead, and user inefficiency—so you can make truly informed decisions about what stays, what goes, and what scales.
STACK RATIONALIZATION
We’ll help you map your existing tech ecosystem, eliminate redundancies, and align spend with strategy.
CONTRACT OPTIMIZATION
We’ll help you renegotiate terms, cut unused licenses, and avoid renewal traps.
USAGE & ROI TRACKING
We’ll help you implement systems to monitor adoption, utilization, and true cost-per-outcome.
QUESTIONS WE CAN HELP YOU ANSWER:
What’s the true cost of each tool in my tech stack—beyond just the licensing fees?
Where are we overspending on software that’s underutilized or redundant?
How much are hidden costs (like training, integration, and support) impacting our bottom line?
Which tools are draining internal resources and adding operational friction?
Can we renegotiate or eliminate contracts to reduce total cost of ownership?
How do we compare new vendor options using TCO, not just price tags?
Where can we consolidate tools without sacrificing functionality or security?
How do we prioritize tech investments that drive measurable business value and ROI?
Most teams don’t have a marketing problem—they have a measurement problem. We will help you transform your marketing from a cost center into a performance engine. We work with you to clarify your positioning, align messaging with customer intent, and eliminate wasted spend across channels. From brand to demand, we’ll help you deploy high-ROI strategies that convert faster, retain longer, and scale smarter—with clear metrics to prove it.
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MARKETING
POSITIONING & MESSAGING
We’ll show you how to conduct research and identify prospects with recent changes in scope that you should prioritize
CHANNEL STRATEGY & ROI
We’ll help you identify decision-makers and influencers and create a personalized outreach plan
FUNNEL DESIGN & CONVERSION
We’ll show you how to integrate AI-based tools with 1-to-1 outreach to generate an exponential benefit
QUESTIONS WE CAN HELP YOU ANSWER:
Which marketing channels are actually generating revenue—and which are just noise?
How can I reduce customer acquisition cost (CAC) while increasing quality of leads?
Where is money being wasted in my current campaigns, tech, or team structure?
How do I know if my messaging is resonating with the right audience?
What should I be measuring to track real marketing ROI—not vanity metrics?
How do I align brand marketing and demand generation into a cohesive strategy?
Where are the biggest leaks in my marketing funnel—and how do I fix them?
What experiments should I be running to unlock growth without blowing budget?
For most SMBs, sales isn’t failing because of bad products—it’s failing because of bad process. We help small and midsize businesses turn chaotic sales activity into a repeatable revenue engine. We work with founders and sales leaders to improve deal velocity, build scalable playbooks, and turn account managers into trusted revenue multipliers.
Whether you’re hunting new logos or expanding existing accounts, we’ll help you tighten your pipeline, boost close rates, and drive lifetime value—without bloating headcount or overhead.
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SALES / ACCOUNT MANAGEMENT CONSULTING (SMB / SME)
REPEATABLE SALES PLAYBOOKS
We’ll help you build prospecting, objection-handling, and closing systems that scale with your team.
ACCOUNT EXPANSION STRATEGY
We’ll help you uncover new revenue inside existing accounts—by deepening trust and solving real problems.
PIPELINE & PERFORMANCE MANAGEMENT
We’ll help you implement dashboards, cadences, and incentives to drive focus and forecast with confidence.
QUESTIONS WE CAN HELP YOU ANSWER:
How do we turn our top sales rep’s instincts into a repeatable team-wide process?
Where are deals stalling—and what can we do to accelerate velocity?
How do we uncover and close expansion opportunities inside our current accounts?
What’s our real close rate—and how do we improve it without just hiring more reps?
Are we spending too much time on low-potential leads or accounts?
How do we improve onboarding and ramp time for new sales hires?
What sales metrics actually matter—and how do we track them consistently?
How do we shift from transactional selling to consultative, value-driven conversations?
Get in touch with us.
thomas@formula4success.com
703.725.4043
