ENTERPRISE SOLUTIONS
Big firm quality. Small firm attention.
OUR SERVICES
LEAD GENERATION
STRATEGIC ACCOUNT MANAGEMENT
PROGRAM MANAGEMENT
SALES TRAINING
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We all know the unfortunate feeling when our once bountiful stream of interested buyers dries up like the Sahara desert. Our Lead Generation services will help you build and execute a systematic approach for driving consistent demand, with strategies for managing follow-ups and converting interest into action across all stages of the sales cycle. We will show you how to identify high-ROI customer segments, target them with personalized messaging, track opportunities from initial outreach to contract signing, and drive sustainable and scalable business growth.
LEAD GENERATION
SEGMENTATION & TARGETING
We’ll help you build an integrated strategy for managing high-ROI outreach efforts
MQL TO SQL
We’ll help you convert Marketing Qualified Leads into Sales Qualified Leads that are ready to buy now
PIPELINE MANAGEMENT
We’ll help you develop a structured approach to managing sales prospects
QUESTIONS WE CAN HELP YOU ANSWER:
How much should I be spending to acquire new customers?
How can I lower my acquisition costs?
What channels are most effective for driving steady lead volume?
How can I drive more referrals and repeat customers?
What marketing activities should I be doing that I’m not doing today?
How do I build a sales funnel?
How can I measure the effectiveness of my various campaigns and efforts?
How can I keep track of all the touchpoints and interactions?
What should I do if my buying cycle is especially long and complex?
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STRATEGIC ACCOUNT MANAGEMENT
Our Strategic Account Management services will help you nurture long-term, mutually beneficial relationships with high-value customers by delivering exceptional value, aligning your resources with your customer’s business objectives and fostering the kind of partnership-level engagement that leads to renewals, upsells, and account growth. With our strategies for treating each strategic account as a market of one, we will help you tailor your offerings and value propositions to meet the specific needs and goals of each key account, ensuring you can elevate from a mere vendor, to an indispensable trusted advisor and thought partner.
RELATIONSHIP MARKETING
We'll help you build strategies for fostering loyalty and engagement.
CUSTOMER SUCCESS
We’ll help you prioritize the activities most predictive of renewals and growth
BUSINESS VALUE ARTICULATION
We’ll help you measure and communicate both the tangible and intangible value you are providing
QUESTIONS WE CAN HELP YOU ANSWER:
How do I build long term client relationships based on trust?
What steps should I follow after securing a large contract?
How should I be measuring progress and performance?
How can I drive sustainable growth?
How often should I be engaging with clients on sales-related discussions?
How do I grow cross-sell/upsell revenue?
How can I mitigate flight risk?
How do I compete with new market entrants who can offer lower pricing?
How should I communicate my value to a client to become indispensable?
Having a well-defined strategy to guide your sales team is crucial for achieving consistent and scalable success. Effectively leveraging automation will allow your team to handle repetitive tasks efficiently, freeing up time to focus on high-value activities such as relationship building and closing deals. However, automation alone isn't enough, because personalization is key to differentiate your approach and ensure it resonates with customers. We will help you create a dialed-in strategy that integrates the best features of both automation and personalization, ensuring a balance that will yield higher conversion rates and foster long-term customer loyalty.
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SALES TRAINING
MARKET INTELLIGENCE
We’ll show you how to conduct research and identify prospects with recent changes in scope that you should prioritize
STAKEHOLDER MAPPING
We’ll help you identify decision-makers and influencers and create a personalized outreach plan
AUTOMATION x PERSONALIZATION
We’ll show you how to integrate AI-based tools with 1-to-1 outreach to generate an exponential benefit
QUESTIONS WE CAN HELP YOU ANSWER:
How do I develop a system for prioritizing the efforts of my sales team?
What triggers should I look for in a company’s profile that might indicate that they are ready to engage?
How do I identify key decision makers to target, and how can I weave their own objectives in my value proposition?
How can I utilize the benefit of sales automation without cheapening the individual experience?
How do I merge AI-based mass marketing with 1-on-1 “old fashioned” outreach
How should I align sales incentives to maximize performance?
How can I improve my conversion rates and close more business?
We have helped some of the world’s leading companies build, launch, and scale transformation programs, managing everything from architecting strategy, defining objectives/key results, sourcing talent, onboarding, training, metrics tracking, performance management, and quality control. We will guide you step-by-step through the four phases of an engagement from transition to initiation to execution to transformation, looking for opportunities to leverage AI and automation in order to streamline processes, drive synergies, improve collaboration, drive cost out, and grow revenues
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PROGRAM MANAGEMENT
RECRUITMENT
We’ll help you attract, vet, qualify, onboard, train, retain and develop top talent by tapping into our network of industry experts & partners
TELECOM / IT COST REDUCTION
We’ll help you reduce total cost of ownership by strategically trimming the fat, improving efficiency & setting you up for scale
PROJECT PLANNING
We’ll help you create an execution plan that ensures your project is completed on time, under budget, and within scope.
QUESTIONS WE CAN HELP YOU ANSWER:
How should I structure my operations and build processes for scale?
What are the steps for taking a new product or service to market?
How should I structure my team so that collaboration is optimized and roles and responsibilities are aligned to skillset?
How should I source and develop talent?
How do I build a high performing team?
What internal processes and controls should I set up to mitigate risk?
How do I define what success looks like?
What metrics should I be tracking?
How can I reduce the time I am spending managing back-office processes?
How can I optimize resource allocation and improve forecasting and capacity planning?
Get in touch with us.
thomas@formula4success.com
703.725.4043
